**Writing Persuasive Messages **is a lecture which is covered during Business Communication Module. This Lecture completes the section on brief message types with a look at persuasive messages, which we divide into persuasive business messages and marketing and sales messages. Key points for both categories include learning how to frame an argument, balancing emotional and logical appeals, reinforcing one’s position, anticipating objections, and avoiding common mistakes in persuasive communication. Learning Objectives: Apply the three-step writing process to persuasive messages. Describe an effective process for developing persuasive business messages, and identify the three most common categories of persuasive business messages. Describe an effective strategy for developing marketing and sales messages, and explain how to modify your approach when writing promotional messages for social media. Identify steps you can take to avoid ethical lapses in marketing and sales messages. In this file you will find: 1 Writing Persuasive Messages Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures You may also like: Writing Negative Messages (Business Communication) Writing Routine and Positive Messages (Business Communication) Writing Business Messages (Business Communication) Once you will purchase this resource please leave a comment!

DIAGNOSTIC TESTS OF ENGLISH SKILLS Good English skills are vital for every business professional and in Business Communication. We’ve provided two 50-question tests to help you assess students’ skills. The first appears is a Test A. The second test, labeled Test B, follows the same structure as Test A but with a different set of questions. You can use one test as a pretest and one as a posttest, or you can use the two tests for different groups of students. The tests cover six areas of grammar, mechanics, and usage: • Questions 1-5: Parts of speech • Questions 6-15: Correct usage • Questions 16-20: Flaws in sentence structure • Questions 21-30: Punctuation • Questions 31-40: Mechanics • Questions 41-50: Vocabulary Once you will purchase this resource please leave a comment!

Writing Routine and Positive Messages is a lecture which is covered during Business Communication Module. This lecture focuses on creating brief messages for digital channels, including social networks, email, instant messaging and text messaging, blogging and microblogging, and podcasting. Moreover, this lecture focuses on writing routine and positive messages more suitable for the direct approach. This chapter off practical advice for crafting professional messages for digital channels, starting with an overview of the most important digital channels used in business today and following with specific advice for using social networks, information and content sharing websites, email, instant messaging, blogging and microblogging, and podcasting. Learning Objectives: Identify the major digital channels used for brief business messages, and describe the nine compositional modes needed for digital media. Describe how companies use social networking platforms, and explain how to write effective content for these channels. Explain how to adapt the three-step writing process to email messages, and describe the importance of email subject lines. Identify the major types of business messaging, and list guidelines for effective messaging in the workplace. Describe the uses of blogging in business communication, and briefly explain how to adapt the three-step process to blogging. Describe the uses of Twitter and other microblogging systems in business communication, and offer tips on writing effective tweets. Outline the process of producing business podcasts. Outline an effective strategy for writing routine business requests. Describe three common types of routine requests. Outline an effective strategy for writing routine replies, routine messages, and positive messages. Describe seven common types of routine replies and positive messages. In this file you will find: 1 Writing Routine and Positive Messages Lecture Power Point Presentation 1 Guide file how to conduct Lecture 2 Test Bank with 100 different questions each with full answer description and explanation 2 Folder with relevant pictures Once you will purchase this resource please leave a comment!

Completing Business Messages is a lecture which is covered during Business Communication Module. This Lecture is covering the tasks involved in completing a message: revising, producing, proofreading, and distributing messages. It includes advice on evaluating, editing, and revising the work of other writers and on designing messages for mobile devices. Learning Objectives: Discuss the value of careful revision, and describe the tasks involved in evaluating your first drafts and the work of other writers. List four techniques you can use to improve the readability of your messages. Describe eight steps you can take to improve the clarity of your writing, and give four tips for making your writing more concise. List four principles of effective design, and explain the role of major design elements in document readability. Explain the importance of proofreading, and give eight tips for successful proofreading. Discuss the most important issues to consider when distributing your messages. Lecture Outline: Revising Your Message: Evaluating the First Draft Evaluating Your Content, Organization, Style, and Tone Evaluating, Editing, and Revising the Work of Others Revising to Improve Readability Varying Your Sentence Length Keeping Your Paragraphs Short Using Lists to Clarify and Emphasize Adding Headings and Subheadings Editing for Clarity and Conciseness Editing for Clarity Editing for Conciseness Producing Your Message Designing for Readability White Space Margins and Justification Typefaces Type Styles Formatting Formal Letters and Memos Designing Messages for Mobile Devices Proofreading Your Message Distributing Your Message In this file you will find: 1 Completing Business Messages Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures You may also like: Writing Business Messages (Business Communication) Planning Business Messages (Business Communication) Communication Challenges in a Diverse, Global Marketplace (Business Communication) Collaboration and Business Etiquette (Business Communication) Interpersonal Communication Skills (Business Communication) Once you will purchase this resource please leave a comment!

Writing Business Messages is a lecture which is covered during Business Communication Module. The two tasks covered in this lecture are adapting to your audience (including being sensitive to audience needs, building strong relationships, and controlling your style and tone) and composing your message (including choosing powerful words, creating effective sentences, and crafting unified, coherent paragraphs). The Lecture concludes with advice on writing messages for mobile devices. Lecture Agenda: Adapting to Your Audience: Being Sensitive to Audience Needs Using the “You” Attitude Maintaining Standards of Etiquette Emphasizing the Positive Using Bias-Free Language Adapting to Your Audience: Building Strong Relationships Establishing Your Credibility Projecting Your Company’s Image Adapting to Your Audience: Controlling Your Style and Tone Using a Conversational Tone Using Plain Language Selecting the Active or Passive Voice Composing Your Message: Choosing Powerful Words Understanding Denotation and Connotation Balancing Abstract and Concrete Words Finding Words That Communicate Well Composing Your Message: Creating Effective Sentences Choosing from the Four Types of Sentences Using Sentence Style to Emphasize Key Thoughts Composing Your Message: Crafting Unified, Coherent Paragraphs Creating the Elements of a Paragraph Topic Sentence Support Sentences Transitions Choosing the Best Way to Develop a Paragraph Writing Messages for Mobile Devices Learning Objectives: Identify the four aspects of being sensitive to audience needs when writing business messages. Identify seven characteristics that build and maintain a communicator’s credibility. Explain how to achieve a tone that is conversational but businesslike, explain the value of using plain language, and define active and passive voice. Describe how to select words that are both correct and effective. Define the four types of sentences, and explain how sentence style affects emphasis within a message. Define the three key elements of a paragraph, and list five ways to develop unified, coherent paragraphs. List five techniques for writing effective messages for mobile readers. In this file you will find: 1 Writing Business Messages Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures You may also like: Planning Business Messages (Business Communication) Communication Challenges in a Diverse, Global Marketplace (Business Communication) Once you will purchase this resource please leave a comment!

Planning Reports and Proposals is a lecture which is covered during Business Communication Module. This lecture investigates the tasks involved in planning longer documents. In this lecture, we also include coverage of conducting the research that is often needed for reports and presentations. Because conventional website content often functions like an informational report, we address the planning stage of website development in this lecture as well. Learning Objectives: Adapt the three-step writing process to reports and proposals. Describe an effective process for conducting business research, explain how to evaluate the credibility of an information source, and identify the five ways to use research results. Explain the role of secondary research, and describe the two major categories of online research tools. Explain the role of primary research, and identify the two most common forms of primary research for business communication purposes. Explain how to plan informational reports and website content. Identify the three most common ways to organize analytical reports. Explain how to plan proposals. In this file you will find: 1 Planning Reports and Proposals Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures Once you will purchase this resource please leave a comment!

Writing Negative Messages is a lecture which is covered during Business Communication Module. This Lecture continues the discussion of brief message types with a look at negative (“bad-news”) messages. Students will get practice with both the direct and indirect approaches in a variety of specific message scenarios. A particular point of emphasis in this lecture is helping students understand that negative messages don’t have to be—and in fact should not be—delivered in a negative way. By maintaining a focus on ethics, etiquette, and audience needs, bad news can be delivered in ways that are sensitive and professional while still being effective. Learning Objectives: Apply the three-step writing process to negative messages. Explain how to use the direct approach effectively when conveying negative news. Explain how to use the indirect approach effectively when conveying negative news. Explain the importance of maintaining high standards of ethics and etiquette when delivering negative messages Describe successful strategies for sending negative messages on routine business matters. List the important points to consider when conveying negative organizational news. Describe successful strategies for sending negative employment-related messages. In this file you will find: 1 Writing Negative Messages Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures You may also like: Writing Routine and Positive Messages Completing Business Messages (Business Communication) Writing Business Messages (Business Communication) Planning Business Messages (Business Communication) Communication Challenges in a Diverse, Global Marketplace (Business Communication) Once you will purchase this resource please leave a comment!

Writing and Completing Reports and Proposals is a lecture which is covered during Business Communication Module. This Lecture wraps up the sequence on developing reports and proposals. It also includes coverage of writing for websites and wikis, as well as creating visuals for illustrating reports. Learning Objectives: List the topics commonly covered in the introduction, body, and close of informational reports, analytical reports, and proposals. Identify five characteristics of effective writing in online reports, and explain how to adapt your writing approach for wikis. Discuss six principles of graphic design that can improve the quality of your visuals, and identify the major types of business visuals. Summarize the four tasks involved in completing business reports and proposals. In this file you will find: Writing and Completing Reports and Proposals Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures Once you will purchase this resource please leave a comment!